Which of the following is NOT one of the five key hallmarks of customer success?

Emphasizing product sales is not considered one of the five key hallmarks of customer success because customer success primarily focuses on ensuring that customers achieve their desired outcomes while using a product or service. The goal is to foster long-term relationships, increase customer satisfaction, and drive retention, which is best supported through engagement and value delivery rather than a strict focus on sales.

In the context of customer success, the other hallmarks reflect essential strategies for enhancing customer relationships and experience. For instance, focusing on customer engagement plays a critical role in understanding customer needs and increasing loyalty. Developing a common language for metrics helps teams align on objectives and measure success effectively, ensuring everyone is working towards the same goals. Creating an early warning system for churn enables organizations to identify at-risk customers promptly, allowing them to take proactive measures to retain them. Each of these elements contributes to a strong customer success strategy, which ultimately leads to sustainable growth and improved business outcomes.