Which of the following actions is NOT an effective way to increase customer-centricity?

The action that is not effective in increasing customer-centricity is to avoid contact with customers. This approach fundamentally undermines the principles of customer-centricity because building a strong relationship with customers requires regular interaction and open lines of communication. By avoiding contact, organizations miss out on valuable insights that customers can provide, which can lead to better products and services tailored to their needs.

On the other hand, encouraging customer feedback, involving customers in product development, and implementing customer feedback in decision-making are all practices that enhance customer-centricity. These actions foster collaboration and show customers that their opinions are valued, creating a more engaged customer base. This type of interaction not only builds trust but also leads to innovations that align closely with customer expectations and preferences.