What does the creation of an early warning system in customer success help identify?

The creation of an early warning system in customer success primarily helps identify potential customer churn risks. Such a system is designed to monitor customer interactions, usage patterns, feedback, and other key indicators that serve as red flags for potential dissatisfaction or disengagement. By proactively identifying these risks, organizations can take timely action to retain customers and address any issues before they culminate in churn. This proactive approach helps ensure better customer loyalty and long-term success.

While new product opportunities, marketing campaign effectiveness, and service rate adjustments are important considerations within a business, they do not directly pertain to the primary function of an early warning system focused specifically on customer retention and success. The core aim of the early warning system is to safeguard the relationship with existing customers, making it critical for predicting and mitigating churn.