In the transition from the Product Era to the Service Era, what was a key factor that changed everything?

The transition from the Product Era to the Service Era was significantly influenced by cloud technology and mobile accessibility. This shift transformed how businesses operate and interact with customers. With the advent of cloud technology, companies gained the ability to store and access vast amounts of data remotely, which facilitated more efficient operations and enhanced service delivery.

Mobile accessibility further empowered customers, enabling them to interact with services and businesses from anywhere at any time. This created an environment where service-oriented solutions became more viable and appealing to consumers, effectively shifting the focus from solely producing and selling products to providing services that enhance customer experiences.

The combination of these technological advancements allowed businesses to offer more personalized, responsive, and flexible services, fundamentally reshaping expectations and interactions in the marketplace. This evolution highlights the crucial role that technology plays in facilitating business changes and enhancing customer engagement as society increasingly values not just the products themselves, but the services and experiences that accompany them.