How many Hallmarks of Customer Success were conceived by Salesforce?

Salesforce conceived five Hallmarks of Customer Success, which serve as guiding principles for organizations aiming to improve customer experiences and drive their success. These hallmarks emphasize different aspects essential for fostering strong customer relationships, such as understanding customer needs, maintaining engagement, and continuously delivering value.

By establishing five hallmarks, Salesforce provides a manageable and focused framework that organizations can implement to enhance their customer success strategies. This structure allows businesses to align their efforts effectively and measure success across distinct but interconnected domains. Each hallmark can be used to assess a company's performance and identify areas for improvement, making it a powerful tool in customer success management.